Via Moto Motorcycles - Sheffield

Via Moto Ltd., Sheffield is a motorcycle and clothing shop and e-commerce retailer.

Via Moto’s flagship store is located at Shoreham Street in Sheffield, which just underwent a quarter million-pound renovation to showcase Piaggio Group and Honda products.

Fab Marketing have been working with Via Moto since 2020 to handle all of their marketing needs.

Key Achievements

  • Increased online clothing and merchandising sales by 336% over last 12 months by implementing full digital marketing strategy to include, PPC, SEO, email and paid social advertising. Via Moto
  • Launched own brand clothing and accessories line including branding, instore merchandising and creative execution.
  • Co-ordinated design, print and distribution of 12 page leaflet distribution via Royal Mail.


  • Developing and managing promotions, marketing campaigns and customer communication strategies
  • Managing agency contacts, internal teams and printers to deliver on time and on budget.
  • Creating and developing promotional campaigns delivering the key brand messages across all media disciplines.
  • Managing customer analysis and market information providing clear customer insight aiding marketing/brand strategies and product targeting.
  • All aspects of in-store marketing, point of sale (process, development and execution), in-store look and feel creating compelling shopping environments for customers.