SolarFrame Ltd

SolarFrame Direct Ltd – Yorkshires No 1 Conservatory and Garden Studio manufacturer and retailer. I worked here as their in-house Head of Marketing on a retained 3 days per week from 2018 – 2021.

Key Achievements

  • Introducing a marketing strategy based upon the customers needs rather than assumption
  • By overhauling the marketing department, website, and strategy, we have increased turnover by 34% to 14 million pounds and decreased marketing expenditures by 14% over the last year.
  • The renegotiated media contracts for TV, print, paper, leaflet distribution, and digital agencies resulted in significant savings.
  • Restructured and recruited a new in-house marketing team
  • Developed new websites for SolarFrame and SOL Roofs.


  • Developing and managing promotions, marketing campaigns and customer communication strategies for both trade and retail arms of the business.
  • Managing multiple agency contacts, internal teams and printers to deliver on time and on budget.
  • Creating and developing promotional campaigns delivering the key brand messages across all media disciplines, Television, Radio, Press, leaflet drops and online.
  • Managing customer analysis and market information providing clear customer insight aiding marketing/brand strategies, product targeting and new store locations
  • All aspects of showsite marketing, point of sale (process, development and execution), in-store look and feel creating compelling shopping environments for customers.