SolarFrame Direct Ltd – Yorkshires No 1 Conservatory and Garden Studio manufacturer and retailer. I worked here as their in-house Head of Marketing on a retained 3 days per week from 2018 – 2021.
Key Achievements
Introducing a marketing strategy based upon the customers needs rather than assumption
By overhauling the marketing department, website, and strategy, we have increased turnover by 34% to 14 million pounds and decreased marketing expenditures by 14% over the last year.
The renegotiated media contracts for TV, print, paper, leaflet distribution, and digital agencies resulted in significant savings.
Restructured and recruited a new in-house marketing team
Developed new websites for SolarFrame and SOL Roofs.
Responsibilities
Developing and managing promotions, marketing campaigns and customer communication strategies for both trade and retail arms of the business.
Managing multiple agency contacts, internal teams and printers to deliver on time and on budget.
Creating and developing promotional campaigns delivering the key brand messages across all media disciplines, Television, Radio, Press, leaflet drops and online.
Managing customer analysis and market information providing clear customer insight aiding marketing/brand strategies, product targeting and new store locations
All aspects of showsite marketing, point of sale (process, development and execution), in-store look and feel creating compelling shopping environments for customers.
