DFS plc is the leading upholstery retailer in the United Kingdom, Founded by Baron Graham Kirkham, KCVO in 1969. 

Originally called Northern Upholstery, Kirkham’s ethos was to cut out the manufacturing middleman by creating his own factory above a snooker hall in Carcroft, Doncaster and then retailing the sofas downstairs.

With a degree in Economics from Leeds, I joined Northern Upholstery/DFS in 1989 as a marketing assistant. This role was the “University of Advertising” hands-on experience learning from one of the most successful and influential entrepreneurs in the UK.